Archive for May, 2010

A quick announcement about our new section at Pickledshark – we will be reviewing training materials, books and other resources. Read on to find out more and what we will be taking a look at first.

To get the most from your website you need to test, tweak and optimize. Traditionally a common way of finding out about changes to your website was to split test – basically serve two different versions of your page and compare the results from each. In this article we take a look at a more in depth method; multivariate testing. Read on to find out how you can implement and use this method of website optmization to improve conversions on your website.